2、购买端午荷包制作材料，邀请荷包制作老师，现场给客户制作荷包，客户更可亲手DIY端午小荷包。

3、外场接待，在邀请荷包制作老师现场教客户DIY荷包的同时，做茶艺表演，同时会有演绎四人组配合表演现场弹奏古典音乐，让客户亲身体验高雅的茶文化，品评幽香茶味。

4、现场提供冷饮、冰激凌、爆米花，给客户带来凉爽夏季的感觉。

5、在沃尔玛超市门口请2个环保大使派发环保袋，环保袋内装MA__未来宣传资料树立MA__未来节能环保楼盘的公众形象。

活动主题：“青年置业——小户型当家”华商报看房团暨浓情端午?“粽”享未来

活动时间：20____年6月15日

活动对象：华商报报名客户(200人左右，分为两批)

现场来访客户

前期来访来电客户(置业顾问回访邀请)

活动内容

(一)线上部分：(华商报宣传)

1、活动前期的新闻预报和参与读者的咨询、报名;

2、6月10日的特刊释放，主要内容包括关于小户型的新闻报道和房地产开发企业小户型展示的形象广告;

(二)线下部分：(华商报北线看房直通车)

组织读者参与专门针对小户型的看楼直通车活动;

(三)现场活动：(浓情端午?“粽”享未来)

目的：以端午节为噱头，结合华商报看房团的到场，通过现场客户参与性小活动，并以赠送小礼品形式给客户利益点，使看房团及来访客户愿意长时间停留在销售中心，营造现场销售气氛。

形式：

1、华商报看房团客户及端午期间来访客户在销售中心登记个人信息，即可领取端午节精美礼品一份(如粽子等);

2、购买端午荷包制作材料，邀请荷包制作老师，现场给客户制作荷包，客户更可亲手DIY端午小荷包。

3、外场接待，在邀请荷包制作老师现场教客户DIY荷包的同时，做茶艺表演，同时会有演绎四人组配合表演现场弹奏古典音乐，让客户亲身体验高雅的茶文化，品评幽香茶味。

4、现场提供冷饮、冰激凌、爆米花，给客户带来凉爽夏季的感觉。

5、在沃尔玛超市门口请2个环保大使派发环保袋，环保袋内装MA__未来宣传资料树立MA__未来节能环保楼盘的公众形象。

The event will be hosted by the Huashang Daily and is titled "Youth Homebuying - Embracing Small-sized Homes". It will take place on June 15th, 20____. The event is targeting around 200 Huashang Daily subscribers, who will be divided into two groups. The attendees will include both those who have visited the sales center in advance and those who have made inquiries via phone calls.

The event consists of three parts: an online component, an offline component, and an on-site activity.

The online component will involve news coverage and reader engagement in the weeks leading up to the event. There will be news reports and advertisements about small-sized homes and real estate developers specializing in these types of properties.

The offline component will consist of a guided tour of small-sized homes for the participating readers. This will give them an opportunity to explore different options and gain a better understanding of the advantages of small-sized homes.

The on-site activity, titled "Enchanting Dragon Boat Festival - Enjoying the Future with Zongzi," aims to create a festive atmosphere by incorporating the Dragon Boat Festival theme. Participants from both the Huashang Daily tour group and the visitors during the Dragon Boat Festival period will be invited to register their personal information at the sales center and receive a beautiful gift, such as a zongzi (sticky rice dumpling), to celebrate the festival.

Additionally, attendees will have the opportunity to participate in a DIY workshop where they can make their own zongzi. The workshop will be led by experienced instructors who will guide the participants through the process. While making zongzi, the participants will also be entertained by tea art performances and classical music played by a quartet, creating an elegant atmosphere and allowing them to experience the charm of Chinese tea culture.

To add to the summery ambiance, refreshing beverages, ice cream, and popcorn will be provided on-site. Furthermore, two environmental ambassadors will distribute eco-friendly bags at the entrance of the Walmart supermarket. These bags will contain promotional materials about the MA__ Future project, showcasing the energy-saving and environmentally friendly features of the development.

Overall, the event aims to engage participants through various activities, provide them with valuable information about small-sized homes, and create an enjoyable and memorable experience.

端午节活动策划书模板范文8

甜品店位于超市后面，是一家餐饮和茶艺的休闲场所。店铺共有上下两层，楼上主要用于餐饮、棋牌和娱乐活动，楼下主要用于茶艺、餐饮和休闲活动。主要消费群体为政府、企事业单位人员以及私企老板等。为了回馈广大新老顾客一直以来对甜品店的支持与关爱，店家特别举办了多项促销活动。具体方案如下：

一、目的：

1. 节日开展促销，提高甜品店的营业额。

2. 以“低价让利”为口号，宣传造势，提高甜品店的知名度和品牌形象。

3. 加强与老顾客的互动交流，促进客我关系，进一步加强。

4. 吸引人流量，开拓客源，逐步培育忠实顾客和消费者。

二、宣传策略：

1. 在大门口制作活动宣传展板。